Near Field Communication Printing Company

Great example of things to come… Lexus Brings Near Field Communication Enabled Print Ad to Wired Magazine This gives us a chance to bring the technology to life for a reader in a way that words just don’t do -Brian Bolain, National Marketing Communications Manager for Lexus. We are getting ready to roll out our […]

When to use Direct Mail vs. Google PPC

One of the things we see an awful LOT of our clients getting confused about are roles of Google pay per click (PPC) and direct mail. So let’s give you a quick rundown: DIRECT MAIL Pros Easy to target only prospects with demographics that match your best customers Great for reaching new prospects A more trusted marketing […]

Zero Moment of Truth

Many consumers now make brand decisions online before they physically see your product. This idea, known as the “Zero Moment of Truth,” or ZMOT, poses a challenge for local brands, which are realizing the time to invest in digital advertising is now. [button link=”//thepalmbeachprinter.com/emarketing/”]Free Consultation[/button]