Archive for category: Entrepreneurship

It’s not just what you know, but who you know

In my journey through business, I’ve come to realize that meaningful relationships are the bedrock of success. Connecting with those who share your goals and values has not only opened doors to collaboration and opportunities but also provided unwavering support. – “It’s not just what you know, but who you know”

Advertising and Mass Communication (Part 3: The Psychology Behind Advertising)

In advertising, psychology is the silent persuader. It taps into emotions, exploits cognitive biases, and employs persuasive techniques to influence consumer behavior. Understanding these psychological underpinnings is essential for crafting compelling campaigns that resonate with audiences.

Aligned Action / Over Hustle

Shift from the Hustle – Align actions with priorities, values, goals, and vision. Work smarter, not just harder.