Are they going to buy?
|
Not all Mailing list are created equal.
With the news of a recession and impending downturn in our economy, It’s inevitable that people are going to think twice before spending these days.
This is why it is important to re-think your strategies when compiling your mailing list. If you are using our data services or you have your own list. Analyzing and filtering your data is the key to finding buyers.
Does your customer have extra income? If not will they buy anyway? Do the save their money? Are they struggling to make ends meet? Can they afford what you have to offer? Do they need it? Do they care? Your list is more important now then ever before. Don’t be “penny wise and dollar foolish”. Just because you can get a cheap mailing list or are going to use your own. How do you know it will work. I mean the bottom line here is response.
Let me break down the cost of your average mailing of 5,000 4×6 Postcards.
Print = $342
Mailing Services = $200
Average List = $300 - $200
Postage = $1225
As you can see the bulk of the mailing is in the postage. Why with that much of an investment are you going pinch a penny or two on the mailing list? Your sending out the cards any way. Why not get the most bang for your buck.
The success of you mailing campaigns rely on 3 things The Offer, The Design, and The List.
A good offer, a good design, and a good list return Good results.
A great offer, a great design, and a great targeted mailing list return Great Results.
